How can international teams effectively balance the need for cultural authenticity with the desire to appeal to a global audience when developing their customer experience strategy?

International teams can balance the need for cultural authenticity and appeal to a global audience by conducting thorough research on the target market's cultural preferences and values. They can also involve local team members or consultants who understand the cultural nuances of the target audience. Additionally, using a localization strategy that adapts the customer experience to each specific market can help maintain authenticity while appealing to a global audience. Regularly seeking feedback from customers in different regions can also help international teams fine-tune their customer experience strategy to meet both cultural and global expectations.