How can organizations ensure that their teams maintain a balance between creativity and practicality in order to consistently deliver innovative solutions that meet customer needs and expectations?

Organizations can ensure that their teams maintain a balance between creativity and practicality by fostering a culture that values both aspects equally. Encouraging open communication and collaboration within the team can help generate innovative ideas while also ensuring that they are feasible and practical. Providing training and resources to help team members develop a strong understanding of customer needs and expectations can also guide their creative efforts towards delivering solutions that meet these requirements. Regular feedback and evaluation of the team's performance can help identify areas where the balance between creativity and practicality may need adjustment to consistently deliver innovative solutions that meet customer needs and expectations.