How can organizations strike a balance between empowering their CX ambassador teams to think creatively and take risks, while also ensuring they stay aligned with the company's values and brand identity?

Organizations can strike a balance by providing clear guidelines and training on the company's values and brand identity to their CX ambassador teams. Encouraging open communication and feedback channels can help team members feel empowered to think creatively while also ensuring their ideas align with the organization's values. Regular check-ins and performance evaluations can help monitor and guide the team's activities to maintain alignment with the company's overall vision and goals.