How can companies effectively balance the need for consistent customer service standards across all employees while also encouraging individuality and personal connections with customers as CX ambassadors?

Companies can effectively balance the need for consistent customer service standards by providing comprehensive training programs that outline expectations and best practices. They can also implement regular performance evaluations and feedback mechanisms to ensure employees are meeting these standards. To encourage individuality and personal connections with customers, companies can empower employees to use their unique skills and personalities to engage with customers authentically. Additionally, fostering a culture of empathy and understanding towards customers can help employees build genuine connections while still upholding consistent service standards.