How can companies effectively balance the need for consistency in their customer-centric culture with the necessity of adapting to meet evolving customer preferences in a rapidly changing marketplace?

Companies can effectively balance the need for consistency in their customer-centric culture by establishing core values and principles that guide their customer interactions. They can also regularly gather feedback from customers to understand their evolving preferences and make necessary adjustments to their products and services. Additionally, companies can invest in technology and data analytics to track customer behavior and trends in the marketplace, allowing them to stay ahead of changes and adapt quickly. By fostering a culture of innovation and continuous improvement, companies can successfully navigate the tension between consistency and adaptation in a rapidly changing marketplace.