How can companies balance the need to tell their brand story with the need to remain authentic and genuine in their storytelling techniques?

Companies can balance the need to tell their brand story while remaining authentic by focusing on transparency and honesty in their communication. They should strive to connect with their audience on a personal level by sharing real experiences and values that align with their brand. It is important for companies to listen to feedback and adapt their storytelling techniques accordingly to ensure they are genuine and resonating with their target audience. By staying true to their brand values and consistently delivering on their promises, companies can build trust and credibility with their customers.