How can businesses effectively balance the need to maintain their brand identity while also adapting their products and services to meet the cultural preferences of international customers in different markets?

Businesses can effectively balance the need to maintain their brand identity while adapting to cultural preferences by conducting thorough market research to understand the preferences and values of each target market. They can then tailor their products and services to align with these preferences while still staying true to their brand values. It is important for businesses to be flexible and open to making necessary adjustments to ensure they are meeting the needs and expectations of international customers. Additionally, establishing strong relationships with local partners or hiring employees who understand the local culture can help businesses navigate cultural differences and make informed decisions when adapting their offerings.