How can brands strike a balance between maintaining authenticity in their communication strategies while also appealing to a global audience who may not be familiar with local dialects?

Brands can strike a balance by focusing on universal themes and values that resonate with a global audience, while still incorporating elements of local culture in a way that is easily understandable. They can also utilize language localization and translation services to ensure their message is clear and culturally sensitive. Additionally, brands can collaborate with local influencers or experts to help bridge the gap between their authentic communication style and the preferences of a global audience. By staying true to their brand identity while being mindful of cultural nuances, brands can effectively communicate with a diverse audience.