How can companies strike a balance between utilizing artificial intelligence and virtual reality to enhance customer engagement while also maintaining transparency and accountability in their data collection and usage practices?

Companies can strike a balance by being transparent about how they collect and use customer data, ensuring that customers are informed and have control over their data. They can also implement strong data protection measures to safeguard customer information. Utilizing AI and VR to enhance customer engagement should be done in a way that respects privacy and ensures that data is used ethically. Companies should regularly review their data practices and be open to feedback from customers to maintain trust and accountability.