How can businesses strike a balance between utilizing AI technology to enhance customer engagement while also respecting and upholding privacy rights in the digital age?

Businesses can strike a balance by implementing transparent data practices and obtaining clear consent from customers before using their data for AI-powered engagement. They can also prioritize data security measures to protect customer information and ensure compliance with privacy regulations. Additionally, businesses can offer customers control over their data by providing options for opting out of AI-driven interactions or adjusting privacy settings. Ultimately, businesses should prioritize building trust with customers through responsible use of AI technology and a commitment to upholding privacy rights in the digital age.

Keywords

AI technology customer engagement privacy rights data practices trust-building

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