How can companies effectively balance the use of artificial intelligence and data analytics in customer experience strategies while also ensuring that their practices align with evolving data privacy regulations and standards?

Companies can effectively balance the use of artificial intelligence and data analytics in customer experience strategies by implementing robust data governance policies and practices. This includes obtaining explicit consent from customers for data collection and processing, ensuring data security measures are in place, and regularly auditing data practices for compliance with evolving data privacy regulations. Companies should also prioritize transparency and communication with customers about how their data is being used, and provide options for customers to control their data preferences. By integrating privacy by design principles into their AI and data analytics processes, companies can build trust with customers and demonstrate their commitment to protecting personal data.