How can companies strike a balance between utilizing artificial intelligence and maintaining a personalized customer experience in the age of increasing automation?

Companies can strike a balance between utilizing artificial intelligence and maintaining a personalized customer experience by leveraging AI to streamline processes and provide personalized recommendations based on customer data. They can also ensure that human touchpoints are still present in customer interactions to maintain a sense of empathy and understanding. Additionally, companies can regularly gather feedback from customers to understand their preferences and adjust AI algorithms accordingly to enhance the overall customer experience.

Keywords

artificial intelligence personalized customer experience automation human touchpoints customer feedback

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