How can organizations ensure that the use of artificial intelligence and machine learning technologies in customer experience roles maintains a balance between personalization and privacy concerns for customers?

Organizations can ensure a balance between personalization and privacy concerns by being transparent about the data collected and how it will be used. They should obtain explicit consent from customers before utilizing their data for AI and machine learning applications. Implementing robust security measures to protect customer data and regularly auditing their systems for compliance with privacy regulations is essential. Additionally, offering customers control over their data, such as the ability to opt-out or update preferences, can help build trust and maintain a healthy balance between personalization and privacy.