How can companies strike a balance between utilizing artificial intelligence and machine learning to enhance customer experiences and maintaining ethical standards in data privacy?

Companies can strike a balance between utilizing artificial intelligence and machine learning to enhance customer experiences while maintaining ethical standards in data privacy by implementing strict data protection policies and procedures. They can also prioritize transparency with customers about how their data is being used and ensure that data is only collected and stored for legitimate purposes. Additionally, companies can regularly audit their AI systems to identify and address any potential biases or ethical concerns that may arise.