How can companies ensure that the use of artificial intelligence and machine learning in customer service does not compromise the personal touch and human connection that customers value in their interactions with a company?

Companies can ensure that the use of artificial intelligence and machine learning in customer service does not compromise the personal touch by implementing a hybrid approach that combines AI technology with human intervention. By providing customers with the option to speak with a live representative when needed, companies can maintain the human connection. Additionally, training AI systems to mimic human empathy and understanding can help create a more personalized experience for customers. Regularly collecting feedback from customers and making adjustments based on their preferences can also help companies strike a balance between efficiency and personalization in customer interactions.