How can CX ambassadors strike a balance between utilizing artificial intelligence and chatbots for efficient customer service, while still maintaining a genuine and authentic connection with customers that reflects the brand's values and ethos?

CX ambassadors can strike a balance by using AI and chatbots for routine tasks and inquiries, allowing them more time to focus on building genuine relationships with customers. They can personalize interactions by incorporating customer data and insights gathered from AI tools. By actively listening to customer feedback and adjusting their approach accordingly, CX ambassadors can ensure that their interactions align with the brand's values and ethos. Training ambassadors to be empathetic and human in their communication, even when using AI tools, can help maintain authenticity in customer interactions.