In what ways can companies effectively balance the need for strict access controls to protect customer information with the desire to provide a seamless and personalized customer experience?

Companies can balance the need for strict access controls by implementing multi-factor authentication, encryption, and regular security audits to protect customer information. They can also utilize data anonymization techniques to maintain customer privacy while still providing personalized experiences. Additionally, companies can establish clear data governance policies and provide transparency to customers about how their information is being used to build trust and enhance the customer experience.