In what ways can companies effectively balance the need for strict access controls to protect customer information with the desire to provide a seamless and personalized customer experience?

Companies can effectively balance the need for strict access controls by implementing multi-factor authentication, encryption, and regular security audits to protect customer information. They can also utilize data minimization techniques to only collect necessary customer data and limit access to sensitive information to authorized personnel. Additionally, companies can prioritize transparency with customers about how their information is being used and ensure that any personalized experiences are based on opt-in consent. This approach can help build trust with customers while maintaining a high level of security for their information.