How can businesses ensure that their personalized gestures of appreciation are genuine and not seen as insincere or manipulative by their customers?

Businesses can ensure that their personalized gestures of appreciation are genuine by being sincere in their interactions with customers, tailoring their gestures to each individual's preferences and needs, and following up to ensure that the customer truly feels appreciated. It is important for businesses to avoid using generic or automated messages and instead take the time to personalize their gestures. Additionally, businesses should focus on building genuine relationships with their customers rather than solely focusing on making a sale.