How can companies ensure that their virtual interactions are authentic and genuine, rather than coming across as scripted or insincere, in order to build trust and credibility with their customers?

Companies can ensure their virtual interactions are authentic by encouraging genuine conversations and responses rather than relying on scripted messages. They should prioritize transparency and honesty in their communication to build trust with customers. Using personalized messages and actively listening to customer feedback can also help create a more genuine connection. Lastly, companies should aim to humanize their interactions by showing empathy, understanding, and a willingness to address customer concerns authentically.