How can companies differentiate between authentic customer experiences shared on social media and those that are potentially fabricated or exaggerated for marketing purposes?

Companies can differentiate between authentic customer experiences shared on social media and potentially fabricated ones by looking for consistency in the reviews and feedback. They can also verify the credibility of the accounts sharing the experiences and check for any patterns of suspicious behavior. Companies can also compare the customer experiences shared on social media with other sources of feedback, such as surveys or direct customer interactions, to validate their authenticity. Additionally, they can use sentiment analysis tools to gauge the overall sentiment and tone of the reviews to determine if they are genuine or not.