In what ways can companies ensure that their awards and recognition programs are authentic and genuinely reflect their commitment to excellence, rather than just a marketing tactic to attract customers?

Companies can ensure that their awards and recognition programs are authentic by focusing on transparency and integrity in the selection process. They should involve independent judges or panels to evaluate nominees and winners based on clear criteria. Additionally, companies should prioritize recognizing genuine achievements and contributions within their industry, rather than simply focusing on popularity or brand visibility. By consistently showcasing a commitment to excellence in their awards programs and aligning them with their core values and mission, companies can demonstrate authenticity and build trust with their audience.