In what ways can companies ensure that their technology-driven customer experiences are authentic and genuinely resonate with their customers?

Companies can ensure that their technology-driven customer experiences are authentic and resonate with their customers by first understanding their customers' needs and preferences. They should focus on creating personalized and relevant experiences that add value to the customer's journey. Utilizing customer data and feedback to continuously improve and tailor the experiences is crucial. Additionally, maintaining transparency and consistency in communication across all touchpoints will help build trust and credibility with customers.