How can businesses ensure their storytelling in a digital environment is authentic and resonates with customers on a personal level, rather than coming across as forced or insincere?

Businesses can ensure their storytelling in a digital environment is authentic by focusing on transparency and honesty in their messaging. They should strive to connect with customers on a personal level by sharing real stories and experiences that resonate with their audience. Utilizing user-generated content and testimonials can also help create a sense of authenticity and trust. Additionally, businesses should listen to feedback from customers and adapt their storytelling approach based on what resonates most with their audience.