How can businesses ensure that the storytelling and customer testimonials included in their onboarding materials are authentic and resonate with new customers on a personal level?

Businesses can ensure authenticity in their storytelling and customer testimonials by using real customers with genuine experiences. They should avoid overly scripted or exaggerated content. To resonate with new customers on a personal level, businesses should focus on emotional connections and relatable situations. Incorporating diverse voices and perspectives can also help make the onboarding materials more inclusive and relevant to a wider audience. Regularly updating and refreshing the content to reflect current trends and customer feedback can further enhance the authenticity and relevance of the materials.