In what ways can brands ensure they are authentically representing diversity in their marketing efforts, beyond just using inclusive language and imagery?

To authentically represent diversity in their marketing efforts, brands can ensure diversity in their internal teams and leadership positions, collaborate with diverse influencers and creators, showcase real stories and experiences of diverse individuals, engage with diverse communities and listen to their feedback, and actively support diversity and inclusion initiatives both within and outside their organization. By taking these steps, brands can demonstrate a genuine commitment to diversity and create more meaningful and impactful connections with their diverse audience.