How can businesses ensure that the customer testimonials gathered for video content are authentic and genuine in order to build credibility with their audience?

Businesses can ensure the authenticity of customer testimonials for video content by verifying the identity of the customers providing the testimonials. They can also ask for specific details and examples in the testimonials to ensure they are genuine. Additionally, businesses can use a mix of testimonials from different customers to show a range of perspectives and experiences. Finally, businesses should avoid scripting or coaching customers on what to say in their testimonials to maintain authenticity.