How can brands ensure that their appreciation efforts towards customers are genuine and meaningful, rather than seen as mere marketing tactics?

To ensure that appreciation efforts towards customers are genuine and meaningful, brands should focus on building authentic relationships with their customers based on trust and transparency. This can be achieved by listening to customer feedback, personalizing interactions, and delivering on promises made. Brands should also prioritize long-term customer satisfaction over short-term gains, and consistently demonstrate their commitment to customer well-being through actions rather than just words. By aligning their values with those of their customers and consistently delivering value beyond just products or services, brands can ensure that their appreciation efforts are seen as genuine and meaningful rather than mere marketing tactics.