How can businesses ensure that their efforts to address cultural differences in customer experience are authentic and not seen as tokenistic or performative?

Businesses can ensure their efforts to address cultural differences in customer experience are authentic by genuinely investing in diversity and inclusion training for employees. They should also actively seek feedback from diverse customers and incorporate their suggestions into their practices. Additionally, businesses should prioritize hiring a diverse workforce to better understand and serve their customers. Finally, they should consistently evaluate and adjust their strategies to ensure they are not just superficial attempts at inclusivity.