How can companies ensure that their culture of appreciation is authentic and not perceived as insincere by customers?

Companies can ensure their culture of appreciation is authentic by consistently delivering on promises, being transparent in their communications, and genuinely valuing customer feedback. They can also personalize their interactions with customers, showing that they truly care about their individual needs and experiences. Additionally, companies should ensure that their employees are empowered to act authentically and genuinely in their interactions with customers, reflecting the company's values and appreciation.