How can companies ensure that their culture of appreciation is authentic and genuine, rather than just a superficial attempt to boost customer loyalty and satisfaction?

Companies can ensure their culture of appreciation is authentic by incorporating appreciation into their core values and mission statement, ensuring that all employees understand and embody this value. They can also encourage genuine interactions between employees and customers, fostering personal connections rather than scripted responses. Additionally, companies can regularly seek feedback from both employees and customers to gauge the effectiveness and authenticity of their appreciation efforts, making adjustments as needed to maintain sincerity.