How can brands ensure that their appreciation strategies are genuine and not seen as simply a ploy to increase customer loyalty and advocacy?

Brands can ensure their appreciation strategies are genuine by focusing on building authentic relationships with customers, rather than just trying to increase loyalty. This can be achieved by personalizing interactions, listening to feedback, and showing genuine gratitude for customer support. Brands should also be transparent about their intentions and avoid using appreciation tactics solely for promotional purposes. By consistently demonstrating care and appreciation for customers, brands can build trust and loyalty that goes beyond just a marketing strategy.