How can businesses ensure their appreciation efforts for both customers and employees are genuine and impactful, rather than just superficial gestures?

Businesses can ensure their appreciation efforts are genuine and impactful by actively listening to feedback from both customers and employees to understand their preferences and needs. They should also personalize gestures of appreciation to make them more meaningful and memorable. Additionally, businesses can demonstrate their appreciation through actions rather than just words, such as providing opportunities for growth and development for employees or offering exclusive perks or discounts for loyal customers. Finally, businesses should consistently communicate their gratitude and appreciation to build trust and strengthen relationships with both customers and employees.