How can augmented reality in retail settings be used to create a more seamless omni-channel shopping experience for customers?

Augmented reality in retail settings can be used to provide customers with a virtual try-on experience, allowing them to see how products look on themselves before making a purchase. This can help reduce the need for returns and increase customer satisfaction. Additionally, AR can be used to provide personalized product recommendations based on a customer's preferences and purchase history, creating a more tailored shopping experience. By integrating AR into both online and offline channels, retailers can create a seamless shopping experience where customers can seamlessly transition between different touchpoints, such as browsing online and trying on products in-store.