How can augmented reality technology in retail settings be used to create personalized shopping experiences for customers, leading to increased brand loyalty and repeat purchases?

Augmented reality technology in retail settings can be used to create personalized shopping experiences by allowing customers to virtually try on products, visualize how items will look in their own space, and receive personalized recommendations based on their preferences. By providing customers with a more interactive and tailored shopping experience, brands can increase customer satisfaction and loyalty. Additionally, the ability to customize products or view them in different variations can help customers make more informed purchasing decisions, ultimately leading to repeat purchases and a stronger connection to the brand.