How can companies effectively align their internal work culture with their external customer experience to create a seamless and positive connection, and what innovative practices can they implement to ensure this alignment is maintained and improved over time?

Companies can align their internal work culture with their external customer experience by fostering a customer-centric mindset among employees, ensuring that all team members understand the importance of delivering exceptional service. They can also create open communication channels between different departments to ensure a consistent message is being conveyed to customers. To maintain and improve this alignment over time, companies can implement innovative practices such as regular training sessions on customer service best practices, collecting feedback from both employees and customers to identify areas for improvement, and rewarding employees who exemplify the desired work culture and customer experience.