How can businesses ensure that user-generated content aligns with their brand values and messaging while still showcasing "Wow Moments" in customer experiences on social media platforms?

Businesses can ensure that user-generated content aligns with their brand values and messaging by setting clear guidelines and expectations for users when creating content. They can also actively engage with users to provide feedback and guidance on how to showcase "Wow Moments" in line with their brand. Additionally, businesses can leverage tools and technologies to monitor and curate user-generated content to ensure it aligns with their brand image. Finally, businesses should continuously monitor and evaluate user-generated content to ensure it consistently reflects their brand values and messaging while still highlighting exceptional customer experiences.