How can companies ensure that their ongoing training programs are aligned with the evolving needs and expectations of customers in order to continuously enhance the overall customer experience?

Companies can ensure that their ongoing training programs are aligned with the evolving needs and expectations of customers by regularly collecting feedback from customers to understand their preferences and pain points. This feedback can then be used to update training materials and content to address these specific needs. Additionally, companies can conduct regular market research to stay informed about industry trends and changes in customer preferences, which can inform the development of training programs. Finally, companies can involve frontline employees in the training program development process to ensure that they have a deep understanding of customer needs and can provide valuable insights for improving the overall customer experience.