How can companies effectively align their technology-enabled cross-functional collaboration efforts with their overall business goals to ensure a seamless and optimized customer experience?

Companies can effectively align their technology-enabled cross-functional collaboration efforts with their overall business goals by first clearly defining their business objectives and customer experience goals. They should then identify the key technologies and tools that will support these goals and facilitate collaboration among different departments. Regular communication, training, and feedback loops are essential to ensure that all teams are aligned and working towards the same objectives. Additionally, measuring and analyzing data related to customer experience and collaboration efforts can help companies identify areas for improvement and make necessary adjustments to optimize the customer experience.