How can companies ensure that the use of technology and data analytics in measuring customer-oriented values initiatives also aligns with their overall business goals and objectives?

Companies can ensure that the use of technology and data analytics in measuring customer-oriented values initiatives aligns with their overall business goals and objectives by first clearly defining their business goals and objectives. Then, they can identify key performance indicators (KPIs) related to customer-oriented values initiatives that directly impact those goals. Next, they can leverage technology and data analytics to track and analyze these KPIs in real-time to ensure alignment with their overall business objectives. Finally, companies should regularly review and adjust their strategies based on the insights gained from data analysis to continuously improve alignment with their business goals.

Keywords

technology data analytics customer-oriented values business goals key performance indicators

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