How can companies ensure that their recognition programs are aligned with the values and goals of their organization in order to maximize the long-term impact on employee motivation and performance?

Companies can ensure that their recognition programs are aligned with their values and goals by clearly defining their values and goals, and then incorporating them into the criteria for recognition. They should regularly communicate the connection between the recognition program and the organization's values and goals to employees. Additionally, companies should gather feedback from employees to ensure that the recognition program is effectively motivating and rewarding behaviors that align with the organization's values and goals. Finally, companies should regularly evaluate the impact of the recognition program on employee motivation and performance to make adjustments as needed to maximize long-term impact.