In what ways can companies ensure that their recognition programs and rewards are aligned with their overall organizational goals and values to maximize impact on employee behavior and customer experience outcomes?

Companies can ensure alignment by clearly defining their organizational goals and values, and then designing recognition programs and rewards that directly support these objectives. They should regularly communicate these goals and values to employees to reinforce the connection between performance and recognition. Companies can also gather feedback from employees and customers to ensure that the recognition programs are driving the desired behaviors and outcomes. Finally, companies should regularly evaluate the effectiveness of their recognition programs and make adjustments as needed to ensure they are having the desired impact on employee behavior and customer experience outcomes.