How can organizations ensure that their recognition and rewards programs for CX ambassadors are aligned with the overall business goals and objectives to maximize the impact on employee motivation and engagement?

Organizations can ensure alignment by tying recognition and rewards directly to behaviors that support business goals, such as delivering exceptional customer experiences. They should clearly communicate how these programs contribute to the overall success of the company. Regularly evaluate the effectiveness of the programs by measuring their impact on employee motivation and engagement against key performance indicators. Adjust the programs as needed to ensure they continue to drive desired outcomes and reinforce the desired behaviors. Regularly solicit feedback from employees to ensure that the recognition and rewards are meaningful and motivating.