How can businesses ensure that their recognition and reward program for exceptional customer service is aligning with their overall company values and goals, and what steps can be taken to make any necessary adjustments for better alignment?

Businesses can ensure that their recognition and reward program for exceptional customer service is aligned with their company values and goals by clearly defining those values and goals. They should communicate these to employees and ensure that the recognition program reflects them. To make adjustments for better alignment, businesses can regularly assess the program's effectiveness, gather feedback from employees and customers, and make changes accordingly. They can also involve employees in the process to ensure that the program resonates with them and motivates them to uphold the company's values and goals.