How can businesses ensure that their formal recognition program for exceptional customer service aligns with their company values and culture to further enhance employee engagement and motivation?

Businesses can ensure that their formal recognition program aligns with their company values and culture by clearly defining what exceptional customer service looks like within the organization. This can be done through regular communication and training on the company's values and expectations for customer service. Additionally, businesses can tie recognition and rewards directly to these values, ensuring that employees are motivated to embody them in their interactions with customers. Lastly, soliciting feedback from employees on the recognition program can help ensure that it is aligned with the company's culture and values, further enhancing employee engagement and motivation.