In what ways can organizations ensure that their recognition and rewards program for CX ambassadors is aligned with their overall company goals and values to maximize its impact on employee engagement and motivation?

Organizations can ensure alignment by clearly defining their company goals and values and incorporating them into the recognition and rewards program criteria. They can also regularly communicate the connection between the program and the company's objectives to ensure employees understand the importance of their contributions. Additionally, soliciting feedback from employees on the program's effectiveness and making adjustments as needed will help maintain alignment. Finally, tying the recognition and rewards program to performance evaluations and career advancement opportunities can further reinforce its alignment with company goals and values.