How can businesses ensure that their recognition and reward program for exceptional customer service is aligned with the overall company goals and values, and what steps can they take to effectively communicate the importance of customer service excellence to their employees?

Businesses can ensure their recognition and reward program for exceptional customer service is aligned with company goals and values by clearly defining expectations and linking customer service performance to key metrics. They can also involve employees in the program design process to ensure buy-in and alignment with company values. To effectively communicate the importance of customer service excellence to employees, businesses can provide training, regular feedback, and recognition for outstanding performance. Additionally, leaders can lead by example and demonstrate a commitment to prioritizing customer service in all aspects of the business.