How can companies ensure that their recognition and rewards program for top-performing CX ambassadors aligns with their overall business goals and objectives, and how can they measure the program's contribution to the company's success in terms of revenue growth and customer loyalty?

Companies can ensure that their recognition and rewards program for top-performing CX ambassadors aligns with their overall business goals and objectives by clearly defining the criteria for recognition and rewards based on behaviors that support those goals. They can also tie the program to key performance indicators related to revenue growth and customer loyalty, such as customer satisfaction scores and repeat purchase rates. Measuring the program's contribution to the company's success can be done through tracking specific metrics before and after the program's implementation, conducting surveys to gather feedback from customers and employees, and analyzing financial data to assess the impact on revenue. Regularly reviewing and adjusting the program based on these measurements will help ensure its effectiveness in driving business success.