How can companies ensure that their recognition and rewards program is aligned with their organizational goals and values to maximize its impact on employee morale and customer satisfaction?

Companies can ensure that their recognition and rewards program is aligned with their organizational goals and values by first clearly defining their goals and values. They should then design the program to specifically reward behaviors and achievements that support these goals and values. Regularly reviewing and adjusting the program to ensure alignment with changing organizational priorities is also crucial. Additionally, seeking feedback from employees and customers on the effectiveness of the program in driving morale and satisfaction can help fine-tune it for maximum impact.