How can companies ensure that their recognition and rewards system for exceptional customer service aligns with their overall company values and goals?

Companies can ensure that their recognition and rewards system for exceptional customer service aligns with their overall company values and goals by first clearly defining their values and goals. They can then establish specific criteria for what constitutes exceptional customer service that reflects these values and goals. Additionally, companies can regularly evaluate and adjust their recognition and rewards system to ensure it continues to align with their values and goals. Finally, involving employees in the process and seeking their feedback can help ensure that the recognition and rewards system is effective in promoting exceptional customer service that reflects the company's values and goals.